Patrik Frisk, a 30-year footwear veteran, has been named CEO of Under Armour. Under Armour CEO Patrik Frisk says 'tentative' shoppers are here to stay thanks to pandemic Published Fri, Jul 31 2020 11:14 AM EDT Updated Fri, Jul 31 2020 1:26 PM EDT Lauren Thomas @laurenthomas — Patrik Frisk (@PatrikFrisk) June 11, 2020 FOX Business reached out to Under Armour for comment on the release of its UA Sportsmask but did … Frisk, the one-time CEO of footwear and accessories company Aldo, has been with Under Armour since 2017 and was Plank's "partner during the most … Frisk will take up the new role on July 10, 2017. ... CEO Patrik Frisk… Find out more about him and his plans for the athletic brand. He will be replaced by current chief operating officer Patrik Frisk, who will assume the position on January 1, 2020. BALTIMORE, Oct. 22, 2019 /PRNewswire/ -- The Board of Directors of Under Armour, Inc. (NYSE: UA, UAA) today announced that President & Chief Operating Officer (COO) Patrik Frisk will become the company's Chief Executive Officer (CEO), effective Jan. 1, 2020.Frisk, 56, will serve as CEO & President, reporting to Kevin Plank and will join Under Armour's Board of Directors. Innovation By Design. New workplaces, new food sources, new medicine--even an entirely new economic system. He's been Under Armour's … Under Armour announcedPatrikFrisk will take over as the company's president and Chief Operating Officer beginning July 10. Plank will become executive chairman and brand chief, Under Armour said. Frisk, who is currently President & COO, will replace Kevin Plank, who in turn will become Executive Chairman & Brand Chief. Frisk will report directly to Kevin Plank, who will serve as chairman and Chief Executive Officer. On June 27, 2017, Under Armour (UAA) announced that it has hired Patrik Frisk as its new president and COO. Frisk will serve as CEO & … Under Armour unveiled the new campaign to athletes, trainers, employees, media and social media influencers at a "Human Performance Summit" in Port Covington on Tuesday. Patrik Frisk spent nearly three decades working in the apparel, footwear, and retail industries. Under Armour Inc. announced that it has named Patrik Frisk as the new Chief Executive Officer, effective January 1, 2020. Patrik Frisk, Under Armour’s New CEO: 5 … Celebrating the best ideas in business. Who is Patrik Frisk? Throughout his more than 30-year career, Under Armour’s current president and chief operating officer Patrik Frisk has been praised for his drive, energy, and leadership skills.In three months, he’ll need those in spades, as he is set to become the chief executive officer of the company. Working in the apparel, footwear, and retail industries effective January,. 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